/Chinese Digital Marketing
How Pinduoduo Works
Pinduoduo has emerged as one of the most talked-about e-commerce platforms in China in recent years — known for its ultra-low prices and group-buying model. It has gained massive…
9 min read
China Marketing Insights
Notes from the ground in China.
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
/China Business Development
China’s One Belt One Road – Digital Business Opportunities
Have you heard of the One Belt One Road Initiative yet? The name Silk Road probably sounds familiar to you. It refers to the ancient trade route which connected China and the…
6 min read
/Brand Localization
7 Technical Tips to Make A Website That Works in China
Knowing how to create or update a current website that works in China helps elevate your online market presence in the Middle Kingdom and beyond. So often, Western businesses feel…
7 min read
/Chinese Digital Marketing
Why China SEO is Important for Your Business
Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this…
8 min read
/Chinese Digital Marketing
The Rise of the Wanghong Economy in China
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by China…
5 min read
/Chinese Digital Marketing
What is Baidu – SERPs Explained
‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant…
7 min read
/Chinese Digital Marketing
A Comprehensive Guide to WeChat Advertising
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in…
6 min read
/Chinese Digital Marketing
Google & Baidu Keyword Research Tools Comparison
Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial…
12 min read
/China Business Development
Connecting with Chinese Sales Agents
Connecting with Chinese sales agents is the first step for international B2B and B2C businesses to lift the potential of the Chinese market. To make the process of connecting with…
9 min read
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