China Marketing Insights
67 articles on chinese digital marketing for companies entering China.
Chinese digital marketing runs on its own platforms, its own rules and its own pace — Google, Facebook and Instagram simply don't exist there. It matters to any brand that wants to be visible to Chinese customers. These articles cover WeChat, RedNote, Douyin, Baidu and the strategies that work on them.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
If you sell to Chinese consumers — or want to — live streaming is now the single most effective way to do it, and the most misunderstood. Around 833 million users(Source…
Chinese social media has close to 1.2 billion users, which is the majority of China’s 1.4 billion population. For a Western business, this poses a great opportunity to expand its…
Douyin, the Chinese version of TikTok, has skyrocketed in popularity across China. Experts project that Douyin’s user base will likely exceed 835 million by 2025, with over half…
China’s live streaming sector is booming. In fact, live streaming is one of the hottest digital trends in China with more than 816 million viewers in 2024. That’s 82% of China’s…
Like many Western platforms, Google is blocked in China — so what exactly is Baidu?Baidu – Statistics & Facts (Statista 2025) As China’s leading search engine, Baidu is the…
WeChat: China’s All-in-One Super App for Business Growth With over 1.41 billion monthly active users as of June 2025, WeChat isn’t just an app—it’s China’s digital lifeline. Often…
.Just like most Western social media platforms are blocked in China and have local counterparts, X (formerly Twitter) is no exception — its Chinese equivalent is Sina Weibo…
In early 2025, TikTok was banned in the United States of America, creating room for other social media giants. Interestingly, US citizens caught an interest in another Chinese…
Chinese social media is an essential part of connecting one-fifth of the world’s population. As such, it is a predestined space for brands that are eager to enter or expand in the…
Precision marketing in China is an effective strategy for global brands to enter the Chinese market or expand in it. China-precision allows marketers to reach a specific…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach…
Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post…
Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new…
Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its…
The CRM market in China is distinguished by social consumerism and the consequent requirement to manage the large variety of data points across apps and online platforms. Did you…
Chinese students typically are perceived as hardworking and wealthy. With the “China dream” and the country’s “common prosperity” ambition, quality education is gaining relevance…
Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh…
The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and…
What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom…
Traditional Chinese Holidays – like all holidays around the world – are a great way to celebrate traditions, culture, and life. As China is an important manufacturing country…
China’s Qihoo 360 search engine “360 Search” is an up-and-coming search engine striving to become an alternative to search market leader Baidu. Every day, Chinese netizens conduct…
The China mobile app market is very different from the rest of the world. Due to the Great Firewall of China and a large variety of different Android app stores, the availability…
Chinese Romanization is an integral part of the localization process for companies who are already active in the Middle Kingdom and for those businesses who are entering the…
How to use WeChat is one of the most frequently asked questions our China experts at China Gravy receive. That’s why we’ve decided to put together a practical article showing and…
In today’s world, you can’t get around marketing with Chinese influencers when using digital marketing in China to reach your target audience. Having a presence in the Middle…
Are you ready to learn how to create Facebook ads for real estate to target Chinese buyers? With digitalization conquering every part of our lives, a modern website combined with…
Choosing between Traditional vs Simplified Chinese for lead generation in Greater China might seem complicated but really selecting which form of Chinese comes down to marketing…
WeChat design guidelines are sought-after to maximize the impact of a business brand on China’s super-app for everything! Social marketing is a great way to increase your reach…
A domain name for China provides an advantage for companies doing business in the Middle Kingdom. Since you don’t need a Chinese business registration, having a .cn domain for…
Baidu Optimization, for example, with Baidu Tongji, is crucial for digital marketing and successful business in China. That’s because although the Chinese search engine market is…
O2O online-to-offline commerce is the latest trend in Chinese online marketing that takes business strategy to the next level, channeling the power of online business with…
In this week’s article by China Gravy, your Baidu PPC agency, we take a deep dive into PPC advertising in China. That’s because Chinese search engine marketing (SEO, PPC) is a…
The video hosting aspect of most Chinese streaming platforms means that your brand can reach millions of internet users in China and around the world. Short videos are an…
Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in…
If you are planning on doing business in the Middle Kingdom, WeChat marketing in China is more or less a must. This super-app, which is basically used by every Chinese citizen as…
Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage…
The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of Baidu promotion/search ads for China’s most popular search engine –…
Mobile China Payment Systems are more popular than ever. To be precise, the fintech industry is booming. Today, there are around 900 million unique mobile payment users in China…
Discover the latest Chinese outbound travel trends impacting industries beyond tourism. More and more vacationers find themselves shopping or connecting with brands in new ways…
Pinduoduo has emerged as one of the most talked-about e-commerce platforms in China in recent years — known for its ultra-low prices and group-buying model. It has gained massive…
Knowing how to create or update a current website that works in China helps elevate your online market presence in the Middle Kingdom and beyond. So often, Western businesses feel…
Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this…
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by China…
‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant…
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in…
Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial…
Are you wondering how to become an SEO expert in China? Ultimately, search engine optimization is all about building your company’s authority and ranking on search engine results…
Using Baidu Webmaster Tools for indexing your website on Baidu is a great way to get your business noticed online. That’s because with a market share of 52%, Baidu is the largest…
Are you wondering ‘what is Steemit‘? Imagine a social media platform that pays you to use it. Well, good news… There is such a thing! It is called Steemit and it was founded by…
Specifically targeting Chinese Guests on Airbnb (and other short-term home rental platforms) can provide access to a 315 billion USD market – the outbound Chinese travel and…
Understanding the dynamic online world of lead generation in China can prove to be an effective strategy in taking your business and services to one of the largest markets in the…
If you are curious about advertising on Toutiao, the AI-powered social news aggregation platform, the China experts at China Gravy have all the answers for you! This article…
Surely you know that the Chinese search engine world is dominated by Baidu with a market share of 79%. Sogou may currently only have a small market share of 4%. But as a Tencent…
Are you wondering how to generate leads online? If you have an agency for online or digital marketing, you are certainly familiar with lead generation. But how does it look in…
As the Great Firewall of China blocks access for many communication platforms familiar to Western businesses and visitors, knowing how to communicate online in China is crucial to…
Internet censorship in China remains one of the last large-scale online censorships in the world while in many countries of the world, freedom of speech is a reality. Businesses…
Since there are millions of articles on Google SEO, we shed a light on Baidu SEO in this China Gravy ultimate Baidu search engine optimization guide to help you become a pro in…
Are you a business owner trying to conquer the Chinese market and wondering if there is any marketing advice on China for Western companies? In this week’s China Gravy article, we…
Alibaba’s Tmall China and Tmall Global are major e commerce players in China. So, in this article by China Gravy, your favorite China online marketing company, we reveal…
Chances are you came here to learn how to make a website load faster because you already know that time is of the essence – both for business people and consumers. Finding the…
Perhaps the most important strategy and the first step to targeting Chinese customers is to create a Chinese website. In 2020, China’s online market is exceeding a value of 2…
The Art of War for marketing utilizes the thirteen principles to win out over competitors in today’s world of digitalization warfare. Prepare to be an SEO warrior by the end of…
If there is a teenager around you, you have surely heard of TikTok/Douyin advertising. But this Chinese video-sharing platform is more than a teen favorite. It holds many…
Are you looking for a Mautic Marketing Automation Review? Or are you wondering what marketing automation is all about in the first place? And what has hartmut.io got to do with it…
This is an intro marketing guide on how to launch an app in China. Conquer the Chinese app market with your digital product. China is becoming the next target for businesses and…
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