China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
If you are an international company seeking to connect with Chinese clients and partners in service-based industries you may ask yourself how to get started – especially in the…
If you sell to Chinese consumers — or want to — live streaming is now the single most effective way to do it, and the most misunderstood. Around 833 million users(Source…
Chinese social media has close to 1.2 billion users, which is the majority of China’s 1.4 billion population. For a Western business, this poses a great opportunity to expand its…
Douyin, the Chinese version of TikTok, has skyrocketed in popularity across China. Experts project that Douyin’s user base will likely exceed 835 million by 2025, with over half…
Overseas business support in China includes local representation, sales assistance, and business trip services. It helps overseas businesses to establish themselves in the…
The US-China trade war has gained intensity in the past years, and even more so in 2025. The word “trade war” may stir up images of container ships, factories, and raw materials…
China’s live streaming sector is booming. In fact, live streaming is one of the hottest digital trends in China with more than 816 million viewers in 2024. That’s 82% of China’s…
Like many Western platforms, Google is blocked in China — so what exactly is Baidu?Baidu – Statistics & Facts (Statista 2025) As China’s leading search engine, Baidu is the…
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