China Marketing Insights
14 articles on brand localization for companies entering China.
Brand localization is the work of making your brand make sense to Chinese customers — not just translating words, but rebuilding meaning. It matters to any company whose name, messaging or packaging was created for a Western market. These articles show what survives the crossing and what doesn't.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
China localization together with branding helps SMEs from around the world to set foot into the Chinese market or expand their presence in this booming economy. With a proven…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Chinese students typically are perceived as hardworking and wealthy. With the “China dream” and the country’s “common prosperity” ambition, quality education is gaining relevance…
Traditional Chinese Holidays – like all holidays around the world – are a great way to celebrate traditions, culture, and life. As China is an important manufacturing country…
Chinese Romanization is an integral part of the localization process for companies who are already active in the Middle Kingdom and for those businesses who are entering the…
Choosing between Traditional vs Simplified Chinese for lead generation in Greater China might seem complicated but really selecting which form of Chinese comes down to marketing…
A domain name for China provides an advantage for companies doing business in the Middle Kingdom. Since you don’t need a Chinese business registration, having a .cn domain for…
Mobile China Payment Systems are more popular than ever. To be precise, the fintech industry is booming. Today, there are around 900 million unique mobile payment users in China…
Knowing how to create or update a current website that works in China helps elevate your online market presence in the Middle Kingdom and beyond. So often, Western businesses feel…
As the Great Firewall of China blocks access for many communication platforms familiar to Western businesses and visitors, knowing how to communicate online in China is crucial to…
Are you a business owner trying to conquer the Chinese market and wondering if there is any marketing advice on China for Western companies? In this week’s China Gravy article, we…
Chances are you came here to learn how to make a website load faster because you already know that time is of the essence – both for business people and consumers. Finding the…
Perhaps the most important strategy and the first step to targeting Chinese customers is to create a Chinese website. In 2020, China’s online market is exceeding a value of 2…
Whether you're entering or scaling, we streamline your China strategy—so you can grow faster and smarter.
30 minutes · No cost · No obligation · We reply within 1 business day
