China Marketing Insights
31 articles on social media marketing for companies entering China.
Social media marketing in China means RedNote, WeChat, Douyin and Weibo — platforms with their own content styles and algorithms. It matters to any brand that wants Chinese customers to find, trust and talk about it. These articles cover what to post, where, and how to know it's working.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
Chinese social media has close to 1.2 billion users, which is the majority of China’s 1.4 billion population. For a Western business, this poses a great opportunity to expand its…
Douyin, the Chinese version of TikTok, has skyrocketed in popularity across China. Experts project that Douyin’s user base will likely exceed 835 million by 2025, with over half…
China’s live streaming sector is booming. In fact, live streaming is one of the hottest digital trends in China with more than 816 million viewers in 2024. That’s 82% of China’s…
WeChat: China’s All-in-One Super App for Business Growth With over 1.41 billion monthly active users as of June 2025, WeChat isn’t just an app—it’s China’s digital lifeline. Often…
.Just like most Western social media platforms are blocked in China and have local counterparts, X (formerly Twitter) is no exception — its Chinese equivalent is Sina Weibo…
In early 2025, TikTok was banned in the United States of America, creating room for other social media giants. Interestingly, US citizens caught an interest in another Chinese…
Chinese social media is an essential part of connecting one-fifth of the world’s population. As such, it is a predestined space for brands that are eager to enter or expand in the…
For years, a foreign degree was seen as a “gold-plated” credential for Chinese students, particularly those looking to return home and gain a competitive edge in China’s…
Precision marketing in China is an effective strategy for global brands to enter the Chinese market or expand in it. China-precision allows marketers to reach a specific…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach…
Creating a social media strategy for China offers unparalleled economic opportunities for global brands. Did you know that more than 60% of the world’s population uses social…
Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post…
Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new…
Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its…
The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and…
What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom…
The China mobile app market is very different from the rest of the world. Due to the Great Firewall of China and a large variety of different Android app stores, the availability…
How to use WeChat is one of the most frequently asked questions our China experts at China Gravy receive. That’s why we’ve decided to put together a practical article showing and…
In today’s world, you can’t get around marketing with Chinese influencers when using digital marketing in China to reach your target audience. Having a presence in the Middle…
Are you ready to learn how to create Facebook ads for real estate to target Chinese buyers? With digitalization conquering every part of our lives, a modern website combined with…
WeChat design guidelines are sought-after to maximize the impact of a business brand on China’s super-app for everything! Social marketing is a great way to increase your reach…
The video hosting aspect of most Chinese streaming platforms means that your brand can reach millions of internet users in China and around the world. Short videos are an…
If you are planning on doing business in the Middle Kingdom, WeChat marketing in China is more or less a must. This super-app, which is basically used by every Chinese citizen as…
Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage…
Pinduoduo has emerged as one of the most talked-about e-commerce platforms in China in recent years — known for its ultra-low prices and group-buying model. It has gained massive…
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by China…
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in…
Are you wondering ‘what is Steemit‘? Imagine a social media platform that pays you to use it. Well, good news… There is such a thing! It is called Steemit and it was founded by…
If there is a teenager around you, you have surely heard of TikTok/Douyin advertising. But this Chinese video-sharing platform is more than a teen favorite. It holds many…
Whether you're entering or scaling, we streamline your China strategy—so you can grow faster and smarter.
30 minutes · No cost · No obligation · We reply within 1 business day
