China Marketing Insights
22 articles on digital advertising for companies entering China.
Digital advertising in China means Baidu, WeChat, Douyin and platform ecosystems with no Western equivalent. It matters to companies planning paid spend who need to know where the money actually works. These articles break down channels, costs and realistic returns.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
Like many Western platforms, Google is blocked in China — so what exactly is Baidu?Baidu – Statistics & Facts (Statista 2025) As China’s leading search engine, Baidu is the…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh…
China’s Qihoo 360 search engine “360 Search” is an up-and-coming search engine striving to become an alternative to search market leader Baidu. Every day, Chinese netizens conduct…
Baidu Optimization, for example, with Baidu Tongji, is crucial for digital marketing and successful business in China. That’s because although the Chinese search engine market is…
O2O online-to-offline commerce is the latest trend in Chinese online marketing that takes business strategy to the next level, channeling the power of online business with…
In this week’s article by China Gravy, your Baidu PPC agency, we take a deep dive into PPC advertising in China. That’s because Chinese search engine marketing (SEO, PPC) is a…
Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in…
The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of Baidu promotion/search ads for China’s most popular search engine –…
Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this…
‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant…
Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial…
Are you wondering how to become an SEO expert in China? Ultimately, search engine optimization is all about building your company’s authority and ranking on search engine results…
Using Baidu Webmaster Tools for indexing your website on Baidu is a great way to get your business noticed online. That’s because with a market share of 52%, Baidu is the largest…
If you are curious about advertising on Toutiao, the AI-powered social news aggregation platform, the China experts at China Gravy have all the answers for you! This article…
Surely you know that the Chinese search engine world is dominated by Baidu with a market share of 79%. Sogou may currently only have a small market share of 4%. But as a Tencent…
Internet censorship in China remains one of the last large-scale online censorships in the world while in many countries of the world, freedom of speech is a reality. Businesses…
Since there are millions of articles on Google SEO, we shed a light on Baidu SEO in this China Gravy ultimate Baidu search engine optimization guide to help you become a pro in…
Alibaba’s Tmall China and Tmall Global are major e commerce players in China. So, in this article by China Gravy, your favorite China online marketing company, we reveal…
The Art of War for marketing utilizes the thirteen principles to win out over competitors in today’s world of digitalization warfare. Prepare to be an SEO warrior by the end of…
This is an intro marketing guide on how to launch an app in China. Conquer the Chinese app market with your digital product. China is becoming the next target for businesses and…
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