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China Marketing Insights

Market Research

8 articles on market research for companies entering China.

Market research on China answers the question every entrant asks first: is there a real market for us here? It matters to companies deciding whether to commit budget, people and time. These articles cover how to size demand, read competitors and test assumptions before you invest.

Global → China
By Jon FrankUpdated 13 min read

The ERP Market in China

The ERP market in China is dominated by big players, but local startups are catching up quickly. Previously, our China experts at China Gravy introduced suitable (S)CRMs for the…

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