China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
For years, a foreign degree was seen as a “gold-plated” credential for Chinese students, particularly those looking to return home and gain a competitive edge in China’s…
Precision marketing in China is an effective strategy for global brands to enter the Chinese market or expand in it. China-precision allows marketers to reach a specific…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach…
Creating a social media strategy for China offers unparalleled economic opportunities for global brands. Did you know that more than 60% of the world’s population uses social…
Cross-border business matchmaking in China is beneficial for international brands wishing to enter the “Middle Kingdom” or expand their Chinese customer base. The specialists at…
China business holds ample opportunities for small and large companies around the world by tapping into a trillion US dollar market and engaging a billion-strong consumer base. In…
Chinese outbound travel has been fast recovering after the global Covid-pandemic halted public life. This holds ample opportunities for global hospitality businesses, whether…
The Chinese tourism and hospitality industry is rapidly recovering as international travel booms after the global Covid-pandemic and following economic plunge and unrest. Are you…
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