China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
The CRM market in China is distinguished by social consumerism and the consequent requirement to manage the large variety of data points across apps and online platforms. Did you…
Discover the latest Chinese outbound travel trends impacting industries beyond tourism. More and more vacationers find themselves shopping or connecting with brands in new ways…
Specifically targeting Chinese Guests on Airbnb (and other short-term home rental platforms) can provide access to a 315 billion USD market – the outbound Chinese travel and…
Understanding the dynamic online world of lead generation in China can prove to be an effective strategy in taking your business and services to one of the largest markets in the…
Are you wondering how to generate leads online? If you have an agency for online or digital marketing, you are certainly familiar with lead generation. But how does it look in…
Are you looking for a Mautic Marketing Automation Review? Or are you wondering what marketing automation is all about in the first place? And what has hartmut.io got to do with it…
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