China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
Chinese social media has close to 1.2 billion users, which is the majority of China’s 1.4 billion population. For a Western business, this poses a great opportunity to expand its…
Douyin, the Chinese version of TikTok, has skyrocketed in popularity across China. Experts project that Douyin’s user base will likely exceed 835 million by 2025, with over half…
China’s live streaming sector is booming. In fact, live streaming is one of the hottest digital trends in China with more than 816 million viewers in 2024. That’s 82% of China’s…
WeChat: China’s All-in-One Super App for Business Growth With over 1.41 billion monthly active users as of June 2025, WeChat isn’t just an app—it’s China’s digital lifeline. Often…
.Just like most Western social media platforms are blocked in China and have local counterparts, X (formerly Twitter) is no exception — its Chinese equivalent is Sina Weibo…
In early 2025, TikTok was banned in the United States of America, creating room for other social media giants. Interestingly, US citizens caught an interest in another Chinese…
Chinese social media is an essential part of connecting one-fifth of the world’s population. As such, it is a predestined space for brands that are eager to enter or expand in the…
For years, a foreign degree was seen as a “gold-plated” credential for Chinese students, particularly those looking to return home and gain a competitive edge in China’s…
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