China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
Like many Western platforms, Google is blocked in China — so what exactly is Baidu?Baidu – Statistics & Facts (Statista 2025) As China’s leading search engine, Baidu is the…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh…
China’s Qihoo 360 search engine “360 Search” is an up-and-coming search engine striving to become an alternative to search market leader Baidu. Every day, Chinese netizens conduct…
Baidu Optimization, for example, with Baidu Tongji, is crucial for digital marketing and successful business in China. That’s because although the Chinese search engine market is…
O2O online-to-offline commerce is the latest trend in Chinese online marketing that takes business strategy to the next level, channeling the power of online business with…
In this week’s article by China Gravy, your Baidu PPC agency, we take a deep dive into PPC advertising in China. That’s because Chinese search engine marketing (SEO, PPC) is a…
Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in…
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