China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
China localization together with branding helps SMEs from around the world to set foot into the Chinese market or expand their presence in this booming economy. With a proven…
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
Chinese students typically are perceived as hardworking and wealthy. With the “China dream” and the country’s “common prosperity” ambition, quality education is gaining relevance…
Traditional Chinese Holidays – like all holidays around the world – are a great way to celebrate traditions, culture, and life. As China is an important manufacturing country…
Chinese Romanization is an integral part of the localization process for companies who are already active in the Middle Kingdom and for those businesses who are entering the…
Choosing between Traditional vs Simplified Chinese for lead generation in Greater China might seem complicated but really selecting which form of Chinese comes down to marketing…
A domain name for China provides an advantage for companies doing business in the Middle Kingdom. Since you don’t need a Chinese business registration, having a .cn domain for…
Mobile China Payment Systems are more popular than ever. To be precise, the fintech industry is booming. Today, there are around 900 million unique mobile payment users in China…
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