China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of Baidu promotion/search ads for China’s most popular search engine –…
Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this…
‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant…
Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial…
Are you wondering how to become an SEO expert in China? Ultimately, search engine optimization is all about building your company’s authority and ranking on search engine results…
Using Baidu Webmaster Tools for indexing your website on Baidu is a great way to get your business noticed online. That’s because with a market share of 52%, Baidu is the largest…
If you are curious about advertising on Toutiao, the AI-powered social news aggregation platform, the China experts at China Gravy have all the answers for you! This article…
Surely you know that the Chinese search engine world is dominated by Baidu with a market share of 79%. Sogou may currently only have a small market share of 4%. But as a Tencent…
Internet censorship in China remains one of the last large-scale online censorships in the world while in many countries of the world, freedom of speech is a reality. Businesses…
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