China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by China…
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in…
Are you wondering ‘what is Steemit‘? Imagine a social media platform that pays you to use it. Well, good news… There is such a thing! It is called Steemit and it was founded by…
If there is a teenager around you, you have surely heard of TikTok/Douyin advertising. But this Chinese video-sharing platform is more than a teen favorite. It holds many…
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