/Chinese Digital Marketing
Precision Marketing in China
Precision marketing in China is an effective strategy for global brands to enter the Chinese market or expand in it. China-precision allows marketers to reach a specific…
8 min read
China Marketing Insights
Notes from the ground in China.
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
/Brand Localization
How to Attract Overseas Chinese for Your Local Service Business
If your business is in a city with a growing Chinese community, you may be overlooking a powerful source of revenue. Overseas Chinese customers bring high purchasing power, strong…
8 min read
/Chinese Digital Marketing
Chinese Social Media Marketing: WeChat, Douyin, Xiaohongshu, Weibo
Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach…
12 min read
/Social Media Marketing
Effective Social Media Strategy for China: Step-By-Step Guide for Beginners
Creating a social media strategy for China offers unparalleled economic opportunities for global brands. Did you know that more than 60% of the world’s population uses social…
9 min read
/Chinese Digital Marketing
The ChatGPT Phenomenon in China: Adoption, Limitations, and Future Prospects
Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post…
3 min read
/Chinese Digital Marketing
Navigating the New Era of Chinese Social Media: A Comprehensive Guide for Success
Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new…
3 min read
/Chinese Digital Marketing
The Rise of Chinese Social Commerce: XiaoHongShu – Preferred Platform for Middle-Class Youth
Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its…
2 min read
/Chinese Digital Marketing
Leverage the China Fitness Market with Health & Fitness Influencers
The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and…
17 min read
/Chinese Digital Marketing
What is Zhihu? Your B2B Marketing Guide to the Chinese Quora
What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom…
26 min read
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