/Chinese Digital Marketing
What is Baidu – SERPs Explained
‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant…
7 min read
China Marketing Insights
Notes from the ground in China.
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
/Chinese Digital Marketing
A Comprehensive Guide to WeChat Advertising
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in…
6 min read
/Chinese Digital Marketing
Google & Baidu Keyword Research Tools Comparison
Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial…
12 min read
/Chinese Digital Marketing
Advice from Your SEO Expert for China: Content is Finally King
Are you wondering how to become an SEO expert in China? Ultimately, search engine optimization is all about building your company’s authority and ranking on search engine results…
17 min read
/Chinese Digital Marketing
How to Index My Site with Baidu Webmaster Tools
Using Baidu Webmaster Tools for indexing your website on Baidu is a great way to get your business noticed online. That’s because with a market share of 52%, Baidu is the largest…
8 min read
/Chinese Digital Marketing
What is Steemit & How it Benefits Your Business
Are you wondering ‘what is Steemit‘? Imagine a social media platform that pays you to use it. Well, good news… There is such a thing! It is called Steemit and it was founded by…
5 min read
/Chinese Digital Marketing
6 Ways to Get Chinese Guests on Airbnb
Specifically targeting Chinese Guests on Airbnb (and other short-term home rental platforms) can provide access to a 315 billion USD market – the outbound Chinese travel and…
6 min read
/Chinese Digital Marketing
Selecting the Right Platform for Lead Generation in China
Understanding the dynamic online world of lead generation in China can prove to be an effective strategy in taking your business and services to one of the largest markets in the…
8 min read
/Chinese Digital Marketing
Advertising on Toutiao
If you are curious about advertising on Toutiao, the AI-powered social news aggregation platform, the China experts at China Gravy have all the answers for you! This article…
8 min read
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