/Chinese Digital Marketing
WeChat Marketing in China
If you are planning on doing business in the Middle Kingdom, WeChat marketing in China is more or less a must. This super-app, which is basically used by every Chinese citizen as…
12 min read
China Marketing Insights
Notes from the ground in China.
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
/Chinese Digital Marketing
Xiaohongshu Influencer & Social Marketing
Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage…
8 min read
/Chinese Digital Marketing
Baidu Ads Manager: Set up Baidu PPC Ads
The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of Baidu promotion/search ads for China’s most popular search engine –…
10 min read
/Brand Localization
All You Need to Know About Mobile China Payment Systems
Mobile China Payment Systems are more popular than ever. To be precise, the fintech industry is booming. Today, there are around 900 million unique mobile payment users in China…
6 min read
/Chinese Digital Marketing
7 Chinese Outbound Travel Trends in 2022
Discover the latest Chinese outbound travel trends impacting industries beyond tourism. More and more vacationers find themselves shopping or connecting with brands in new ways…
11 min read
/Chinese Digital Marketing
How Pinduoduo Works
Pinduoduo has emerged as one of the most talked-about e-commerce platforms in China in recent years — known for its ultra-low prices and group-buying model. It has gained massive…
9 min read
/Brand Localization
7 Technical Tips to Make A Website That Works in China
Knowing how to create or update a current website that works in China helps elevate your online market presence in the Middle Kingdom and beyond. So often, Western businesses feel…
7 min read
/Chinese Digital Marketing
Why China SEO is Important for Your Business
Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this…
8 min read
/Chinese Digital Marketing
The Rise of the Wanghong Economy in China
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by China…
5 min read
Next step
Expanding your business to China?
Whether you're entering or scaling, we streamline your China strategy—so you can grow faster and smarter.
30 minutes · No cost · No obligation · We reply within 1 business day