China Marketing Insights
Strategy, platform shifts, and lessons from working with global brands in the Chinese market.
Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh…
The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and…
What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom…
Traditional Chinese Holidays – like all holidays around the world – are a great way to celebrate traditions, culture, and life. As China is an important manufacturing country…
China’s Qihoo 360 search engine “360 Search” is an up-and-coming search engine striving to become an alternative to search market leader Baidu. Every day, Chinese netizens conduct…
The China mobile app market is very different from the rest of the world. Due to the Great Firewall of China and a large variety of different Android app stores, the availability…
Chinese Romanization is an integral part of the localization process for companies who are already active in the Middle Kingdom and for those businesses who are entering the…
How to use WeChat is one of the most frequently asked questions our China experts at China Gravy receive. That’s why we’ve decided to put together a practical article showing and…
In today’s world, you can’t get around marketing with Chinese influencers when using digital marketing in China to reach your target audience. Having a presence in the Middle…
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