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FAQs

Good to know

What size of businesses do you usually work with?

We typically work with SMEs (small to mid-sized enterprises) expanding into the Chinese market — whether B2B or B2C. Most of our clients already have an established business and are looking for hands-on support to develop and execute their market entry or scaling strategy.

Do you have industries that you specialize in?

Yes — we focus on service-based sectors: Education (universities, international programs, private schools), Hospitality & Tourism (destinations, resorts, experience brands), Professional Services, and Real Estate (developers, investment firms, relocation services). If you're not sure where your business fits, reach out — we'll always be honest if it's not the right match.

Do I need to have a full China strategy before contacting you?

Not at all. Some clients come to us with a clear strategy, while others are just starting to explore the idea. We're happy to brainstorm, guide, and co-create a plan — even if your first step is just a conversation.